Politics is the show. The political discourse transfers a spectacular rhetoric, with all its emotional and persuasive thresholds activated, into the public medium of emersion. The public appearances from within the political frame of reference have a dramaturgy with evolutionary levels that are clearly determined. They have a staging, which takes into consideration the strategy of elaborated theatricality. The political contract-contact is settled between a performative emitter, capable of structuring a plan of spectacular ideology, and an avid receptor of shows. The two poles of the communication contribute to the marking out or of changing the marks of the theatrical space.
The electoral- perfomative campaign, activated on January the 21st, at the National Centre of Dance has a specific target: the radicalisation of the political performance by employing a strategy, which shall deconstruct and disrupt the entire semiotic of the participants in the great political show, the only ones truly visible in the media. If politics employs performative methods, the performance constructs the new politics.
Florin Fluerașs candidature for presidency, part of the project Difficult Week, suggests an entire package of media strategies, which use powerful informational channels, if we mention just Twitter and Facebook. The candidature is backed up by a staff, which transgresses the limits of the performance and of politics, by gathering the strategies together in order to question them.
At the end of December, Florin Flueraș, Ion Dumitrescu and Iuliana Stoianescu were invited at OTV for debating the end of the world, the end of politics and the end of the performances. Ion Dumitrescu, the campaign captain, talks about this initiative:
The performance from OTV is part of the post- performance manifestations that I have started next to Florin Flueraș and that intensely continues in Difficult Week. One of the initial ideas from where we start, is about a transfer of shows. We try to overlap practices that apparently reject one another. We want to understand the contexts where we present the performances, to find as many scenes from outside the theatre, to deconstruct them and to test their limits. Going to OTV with performance art and bringing to the CNDB scene, the Romanian army and their performance is a friction with the conventions of each place in its turn. It feels as a legitimate course of action taking into consideration this spectacular dimension of each public activity whether it is a TV show, presidential campaign and military parade. We are in a moment in time, when fiction in TV is officially regulated, by the CNA, a board which, for example, has forbidden certain reality shows to be real. But the spectator is still there, in front of the TV, he didnt notice the change, he didnt notice the movement into fiction, now the respective shows are staged like mini film for large audiences. Reality or fiction, it really doesnt matter, the entertainment must be carried on.
The campaign stuff:
Ion Dumitrescu-the chief of the campaign, spokesman, image consultant;
Manuel Pelmuș- moral dilemmas, social ethics consultant, image consultant;
Ștefan Tiron- ideologist, propaganda chief, image consultant;
Paul Dunca- public relations, image consultant;
Iuliana Stoianescu- First Lady;
Maria Guță- PR assistant
